Since many of us have finally figured out tips on how to spell Pinterest along comes Instagram. Instagram is a mobile application that is the brain child of Kevin Systrom, a college friend of Tag Zuckerberg’s. In fact , Zuckerberg invited Systrom to join him at Facebook once the social media site was still just an idea in Zuckerberg’s head, but Systrom opted to stay in school. Basically has resulted in Systrom becoming Silicon Valley’s, and Stanford University’s, most recent internet billionaire.
Instagram is a free photo sharing social media site released on October 6, 2010. This allows users to download photos, process them through a digital filtration system, and share them with other users they are linked to. Instagram has been wildly successful from the beginning. By December 2010 they currently had over 1 million customers. By April 2012, 30 million users were downloading over a hundred and fifty million photos on Instagram. Also in April, Instagram became available to android users. Seeing a danger to its social media dominance, Fb acted fast to neutralize the latest competitor. Again in April, Facebook bought Instagram for $1 billion.
How can local small businesses use Instagram? First, you have to register. To join up a business you must have a location page. In order to create location page for your business, you must create an account in Foursquare. Foursquare is a location based social media site for mobile users. Instagram uses Foursquare’s location database to tag a photo to that location. In case your location is not already listed upon Foursquare’s database, you can add it by following these steps as recommended on Instagram’s webpage:
Download and sign up for Foursquare from the App Store: http://bit.ly/lx9vzb or on Google Play.
Go to the Check-in tab plus search for the name of the place you want to include
Tap the “Add this place” option.
Once you’ve added the place to the Foursquare database, you should be able to search for it on the Location screen in Instagram and select it to tag your photo with the place an individual has created.
Upload your photo, after that tap on the place name (in blue text) that appears above your photo to see the location page you’ve created, where your photograph and all photos tagged with this area in the future will appear.
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Once you’re fixed with Foursquare, go ahead and set up your Instagram account:
1 . Sing upward using your brand name as the user name.
2 . Add a profile picture, details about the business and a link to your website
a few. Link to our other social media balances (Facebook, Twitter, etc . )
Since you have your account set up, you can begin to build the presence on Instagram. Among the methods that you can use are:
1 . Share compelling content. Where have you heard that prior to? Anyone who has followed inbound marketing, search engine optimization, and building an online presence knows that everything starts with content. Don’t be afraid to experiment with your photos. Ask for opinions from your followers. What do they such as the most? How about the least?
2 . Use hashtags to find more followers and share your photos. When using hashtags, be specific. This will help you find like-minded folks who will be more likely to be interested in your service or product. So instead of simply saying #car, say #bmw. Try to engage the people who are most directly interested in your item. Look at what other businesses are doing within your industry. They probably have used suggestions that have not occurred to you.
a few. Share the photo on other social media sites. Instagram allows you to simply share photos on Facebook, Foursquare, Twitter, Tumblr, and Flickr. Once these users see your photo they will go to your site, or begin to follow you on Instagram.
4. Make sure that your photos tell the story you want to say to. Posting a photo of that great steak dinner you’re about to eat is just not do you much good if you own a tire shop. Be genuine. Your users will be able to tell when the photos you are posting are real or not
5. Be consistent. Avoid over-saturate your posts, but post frequently enough to keep our followers engaged.
One of the criticisms of Instagram is the fact that its filters destroy good photographs. This complaint has come mainly through professional photographers who may be sensation the heat of competition. Their criteria of what is acceptable are generally higher than the public at large as well. For most company purposes, the photo reproduction in Instagram is “good enough”.
The other criticism is that Instagram has no business model and little or no income. But which is Facebook’s problem, not yours. As more and more online searchers conduct business on mobile devices, it is the prudent online marketer that will benefit the most. Leveraging apps such as Instagram will pay dividends down the road.