Whenever discussing the use of social media as a marketing tool for business, generally it is the particular big names such as Facebook and Twitter that grab the limelight. The reasons are obvious. They are the most popular social media platforms with a fan pursuing running into millions. Which business owner wouldn’t want to capitalize on such an expansive following for his company?
However , there are many more lesser-known sociable platforms that do equally well to market your business in the online marketplace. Instagram is one to name. Instagram offers you an easy way to not only grow your business but additionally to reach your targeted audience. This article talks about why your business should leverage Instagram as a marketing tool.
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There Are More Energetic Users Than You Think
Instagram has managed to earn more than 150 mil active users. The number might still be smaller than that of the two social networking biggies mentioned at the start, but exactly what must be noted is the time period in which it has managed such growth. It made its debut only in 2010; so , that is truly commendable. It also shows promise for future growth.
The Business-Like Feel
If in comparison Facebook and Twitter tend to be more private. Instagram has a business feel into it. This is where 70% of the world’s top brands play. It means some serious business. A survey showed that Instagram users tend to share, such as and comment on brand postings far more often than that observed on other social media sites.
The opportunity to share stories and experiences creatively through visual content is also a factor that continues to add users for this social site. Consumers prefer visible content because it is easier to read, understand and share rather than having to sift through web pages and pages of content. On Instagram, you can post high quality photographs and videos that are authentic to your business.
You can use such visual happy to tell the story of your business and to build a personality for your business. You can use it to showcase what happens concealed from the public view adding transparency to your business.
Flexibility in Editing
With Instagram, you may not only have an opportunity to upload original photos, but also edit them to make them best to your business. The filters allow you to add the effects you want by having fun with colors, vignettes and lines. All of this can help establish a strong brand attractiveness for your business without really charging you much.
It Is For All Companies
When you consider Instagram and the visual content material it works with, the first thing that comes to mind is that it is best suited for product-based companies. They could possibly put up photographs of the products they are selling or item demo videos. The use of Instagram is not really restricted to a particular business. Product plus service-based businesses can use this social media marketing platform alike. How you use it relies heavily on your creative ability.
Above all, it is a fun way to go about promoting your business. You can use user-generated content to your own advantage, track your analytics and drive more and more traffic to your business.