Understanding how to choose the right digital agency will be the first step to a successful internet marketing strategy. Whether it’s a new website, a Facebook app, or improving your SEARCH ENGINE OPTIMIZATION tactics, who you work with is simply as important as the project itself. We have put together a list of tips to help you choose the right digital agency for your business.
1 . In-house team: The more work an agency really does in-house, the more control it (and ultimately its clients) will have over a project. Once agencies start to outsource their work, communication can prohibit or slow down progress, not to mention the issues that could occur if you ever wanted to modify anything. Also, in-house agencies tend to offer better services because their particular teams are more aware of the overall project, rather than separate parts of it.
2 . Relevant portfolio: Not only should a company have a strong sample of work from a variety of clients, but the function also needs to be relevant to your project. Looking at portfolios is a great way to see how agency skills match up to your needs. So , for example , if you want to develop a Facebook app, make sure the agency you choose has experience making them.
3. Additional services: A digital agency’s role shouldn’t stop once the project is delivered, so be sure you get the most out of your relationship. Good agencies will often offer training on how to keep your new venture, follow up with technical support, and offer some sort of warranty on their project’s program code.
4. A reliable contact: Because internet marketing can be complicated and long-lasting, select an agency that assigns you a consistent project manager. This will ensure that you know exactly who to contact and that at least one individual knows what is going on with your account at all times. Many agencies will send upper-level supervisors to give the pitch and eventually hand the project to a junior; ask up front who you will be working with and when you can meet them.
5. The best technologies: In order to maintain a competitive advantage and adhere to security standards, select a digital agency that can offer you the best technology available. There are many solutions to the same project so ask your agency what technology they plan to use and why they have chosen it over others. If they can’t provide you with a good answer, find an agency that may.
6. Creativity: The digital industry relies heavily on creativity and your online marketing needs to compete on that level. Make sure the agency you choose has a creative flair to its function, whether that involves beautiful design, fascinating concepts, or the unique use of technologies.
7. A strong track record: In addition to well-developed projects, check on the results a digital agency gets. This includes facts and figures of their previous work, as well as whether or not they have long-term clients. This will provide you with a better idea of what you can expect whenever using them.
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Understand company briefs: An agency needs to be able to understand your requirements in order to deliver the best service. So although its great if a company can produce amazing work, it won’t assist at all if the final outcome is different from what you actually wanted. Look into the agency’s previous work and ask just how it fit with their clients’ briefs.
9. Follow the industry’s best practices: There are a great number of companies offering cheap online marketing, sadly many of those agencies end up using “black hat” techniques to improve their results (especially in regards to SEO tactics). While this may work for a short time, your project may eventually be penalised by the likes of Google, Yahoo and Facebook, who are constantly weeding out online marketing that doesn’t comply with their best practices policies. Make sure the company you use doesn’t put your project at risk by taking shortcuts.
10. Partnership: All in all, this is your digital project therefore find an agency that strives to maintain you in the loop throughout. The agency should welcome your input and constantly take in your feedback whilst guiding you on how these tips can best be translated on the internet. Agencies that treat clients like partners offer a smoother experience during the development process and a final project that better meets client’s expectations.