Today, Norm Goldman, Editor of Sketchandtravel and Bookpleasures is pleased to have as a guest Judy Allen. Judy is the author of Your Stress Free Wedding Planner (Sourcebooks, Inc.), as well as five professional books on event planning (John Wiley and Sons).
Judy has created-produced-orchestrated special events in over 30 countries for up to
Good day Judy and thank you for agreeing to our interview.
Judy, could you tell us something about yourself and how you became involved in wedding planning?
I started out in travel and managing one of the highest producing offices for a national chain. As part of my office’s growth, I developed corporate business, which evolved into handling all of their corporate events such as incentives, conferences, conventions, product launches and social corporate branding events.
Subsequently, I joined one of the leading incentive houses to design custom one- of- a kind events around the world for corporate clients.
Over ten years ago, I opened my own special events company. As a result, I have created-produced-orchestrated corporate and social special events around the world for over fifteen years, including the gala theatrical opening for Disney’s Beauty and the Beast and the co-ordination of Oscar winning director Norman Jewison’s 25th Anniversary Celebration of Fiddler on the Roof.
In addition, I am also the author of five best-selling professional books on event planning that are being used around the world by industry and business professionals, and as teaching tools by Universities and Colleges.
The foreign rights for my second book, The Business of Event Planning, have been sold to China and Russia, and Harvard has deemed my third book, Event Planning Ethics and Etiquette, a “must read” for event planning and small business professionals.
The event planning series of books came about as a result of my being called “to run and rescue” non-profit gala events days before an event was scheduled to take place.
I noticed that many charitable organisations were clueless as to what to be aware of and wary of when planning events. I found this most disturbing.
The same situation occurred with wedding planning. Clients or their friends began to consult with me regarding their personal wedding plan needs. I kept hearing from them as to how stressful they found the process to be- the hidden costs and surprises they kept encountering along the way. Because of the direction I am taking my company, I do limit the number of weddings that I personally become involved in.
I wrote Your Stress Free Wedding Planner as a means to provide couples with what they need to know from a design, budget, implementation (logistics) and orchestration perspective – not etiquette – when they go to plan their wedding. I wanted to give them a wedding planning tool that would held them enjoy the process, lessen the stress and show them how to create a wedding day that is meaningful, memorable and magical.