How to Find That Perfect Branding Agency for Your Business

Branding is not just for the big companies, little and medium sized businesses can also get the boost from fine crafted manufacturers. Thanks to the internet you can easily find the company that is a perfect match for your business. Here I will share some useful information on how to find that perfect branding agency for your business.

Set a budget

At first you have to set a budget for your branding. For this try to determine the value of your business prior to branding and then what it would be after the overhaul branding process. Set how much cash you would like to invest a year and then furthermore break it down to how much every month you should spend. Try asking your pals about how much they have spent within branding their businesses.

Set some financial goals

Goals are important before trying to brand your business. Set figures in sales as target, fixed number of traffic that your website can receive with branding. Do you want to raise sales, brand reach or both through the branding process, write it down on your document.

Search on the internet to get branding agencies

Most of the professional branding agencies can be found through the internet. Rather than searching for “Branding Agency” search for a comprehensive term like “Branding Agency Dhaka” or “Branding Service for Lawyers” etc . Go through each of these company sites and write them down in your note pad. Give them a star rating based on the first impression you got by looking at their website. The website will tell everything about that agency.

Stalk these branding agencies on the internet

Now that you produced your initial selection, stalk them on social media and try to figure out who they actually are, where they from and how they work. A branding agencies Fb page will tell you how they deal with people. Their social media presence will tell you how they handle their own branding. Do they have got good meaningful logos? Do they take care of their websites?
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Do the owners of that company can be found online?

Look at their portfolio and ask them to get a quote

Every branding agency must have at least one or two portfolio examples. Better if they have a detailed page with a case study. Look at those works and browse the live websites. Make sure they are genuine, and the clients can also be found on the internet. Make sure the testimonials (video) are real. When you are happy ask them for a quote, no longer just ask them a price first. Tell them about your business and ask them how they may come up with a strategy. Now here is an additional test, professional branding agencies can come up with the first response within 2 days.

Ask them questions about what’s integrated

Does the branding agency will create a logo or a complete brand name identity? Do they offer offline marketing and advertising designs like business cards and brochure? Do they take care of on the internet advertisements like Facebook and Search engines ads? Do they manage social networking accounts? Ask what’s included in your package.

Other ways to find branding agency/branding expert

Local classified ads, seminars, buddy of friend, newspaper ads are some of the well known sources of finding great people. When you find one, see if they can be found online. If not, then ask them when they can be found using their street address/ office? This is important because this agency/person will be responsible to create visibility for your business.